Tag Archives: CFC Sponsored Legislation

Bill To End Gender Disparity In Retail Pricing Is Withdrawn After Pushback From Industry Lobbyists

by Jazmine Ulloa, Los Angeles Times

3 kids on bicycles

“It loaded the decks so that it was unenforceable,” said Richard Holober, executive director of the Consumer Federation of California. “We are very angry that what we find is another example where corporate interests dominate the majority.” Read More ›

Wells Fargo Identity Theft Racket Inspired SB 33 (Dodd): Justice for Victims

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October 4 Update: Jerry Brown signed SB 33 into law. The Consumer Federation of California is co-sponsoring legislation by State Senator Bill Dodd (D-Napa) inspired by Wells Fargo’s fraudulent creation of two million customer accounts. Senate Bill 33 will make sure that in the future, victims of … Read More ›

Bill Banning ‘Gender Tax’ Clears California Senate

by Alexei Koseff, Sacramento Bee

shoppers

Pink scooters that cost double their red counterparts. “Boyfriend”-style clothing far more expensive than the men’s fashion it mimics. These are the scenarios that California legislators aim to outlaw with Senate Bill 899, a prohibition on “gender price discrimination” that often sees women charged more for similar goods. Read More ›

Bill Aims To End ‘Pink Tax’ On Products

by Alia Ismay, San Diego Union-Tribune

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Hueso’s Senate Bill 899 is sponsored by the Consumer Federation of California. It states that “no business establishment of any kind whatsoever may discriminate, with respect to the price charged for goods of a substantially similar or like kind, against a person because of the person’s gender.” Products are defined as “substantially similar” when they are the same brand, have the same functional components and share 90 percent of the same materials or ingredients. … The bill does not prohibit price differences based on labor, material or other “gender-neutral” factors. Read More ›

State Senate Looks At Banning Gender-Based Bias In Retail Pricing

by Bob Egelko and Melody Gutierrez, San Francisco Chronicle

shoppers

Lisa Cuesta, a constituent of [SB 899 author Ben] Hueso’s in Chula Vista and chief operations officer of Casa Familiar, a social services nonprofit … [is] the mother of a 7-year-old girl and a 4-year-old boy and says she’s unhappily gotten accustomed to paying $1 to $3 more for toy building blocks or plastic cars and trucks that are pink, purple or yellow — pastels marketed as girls’ colors, she said. “I don’t have the luxury or the time to go into the boys’ section and into the girls’ section” to look for the best deal, Cuesta said in an interview. Read More ›

Women’s Products That Cost More Than Men’s? It’s Called The ‘Pink Tax’, And Not Everyone’s Mad

by Teri Sforza, Orange County Register

3 kids on bicycles

Richard Holober, executive director of the Consumer Federation, said with exasperation that a Levi’s One Pocket Boyfriend Shirt has been marketed to women for $78. Their boyfriends, he said, could buy a nearly identical shirt for $48. “Add the word ‘boyfriend’ and put the shirt on a woman, and the price goes up by $30,” Holober said. “Businesses have figured out, through a lot of research, how to extract extra dollars by giving products a veneer of being designed especially for girls or women. But that’s not right.” Read More ›

Gender-Based Price Differences Could Be Banned

by Allen Young, Sacramento Business Journal

hair care display in a store

Senate Bill 899 passed the Senate Judiciary Committee along party lines this week and now heads to the Senate floor. … Female consumers pay 7 percent more on average for products that are essentially the same as the male version, according to a study released in December by a public consumer watchdog agency in New York City. The study looked at 800 consumer products with “clear male and female versions” and found that products targeted toward girls and women were more expensive 42 percent of the time. Read More ›

Gender Pay Gap Includes Product Pricing

by Gabrielle Karol, ABC10, Sacramento

news video on bias in prices paid for goods marketed to girls and women

The Consumer Federation of California sponsored [SB 899], which was authored by State Senator Ben Hueso (D-San Diego). The bill’s motivation is a December report from New York’s Department of Consumer Affairs. In the report, nearly 800 products are compared at two dozen different retailers. Forty-two percent of the time, women’s products are priced higher than men’s products. The so-called “pink tax” means shoppers are paying an average seven percent more for items targeted to women. Read More ›

CFC Sponsors SB 899 (Hueso) To End Gender Bias In Retail Prices

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6/30 update: Senator Ben Hueso (D-San Diego) dropped SB 899 today after it became apparent that a majority of the  Assembly Judiciary Committee would not support the bill unless he accepted amendments proposed by the committee’s leadership that would have eviscerated the bill. Women shouldn’t be charged … Read More ›

The Pink Tax: Why Women’s Products Often Cost More

by Susan Johnston Taylor, U.S. News & World Report

Creative Commons

According to a study of gendered pricing released by New York City Department of Consumer Affairs last year, shampoo and conditioner marketed to women cost an average of 48 percent more than those marketed to men, while women’s jeans cost 10 percent more than men’s, and girls’ bikes and scooters cost 6 percent more than boys’. Overall, the study found that products marketed to women cost more 42 percent of the time. … Some items marketed to women not only cost more but actually contain less of the product because manufacturers make the product smaller and more feminine-looking. Read More ›