Tag Archives: Gender Pricing

Women’s Products That Cost More Than Men’s? It’s Called The ‘Pink Tax’, And Not Everyone’s Mad

by Teri Sforza, Orange County Register

3 kids on bicycles

Richard Holober, executive director of the Consumer Federation, said with exasperation that a Levi’s One Pocket Boyfriend Shirt has been marketed to women for $78. Their boyfriends, he said, could buy a nearly identical shirt for $48. “Add the word ‘boyfriend’ and put the shirt on a woman, and the price goes up by $30,” Holober said. “Businesses have figured out, through a lot of research, how to extract extra dollars by giving products a veneer of being designed especially for girls or women. But that’s not right.” Read More ›

Gender Pay Gap Includes Product Pricing

by Gabrielle Karol, ABC10, Sacramento

news video on bias in prices paid for goods marketed to girls and women

The Consumer Federation of California sponsored [SB 899], which was authored by State Senator Ben Hueso (D-San Diego). The bill’s motivation is a December report from New York’s Department of Consumer Affairs. In the report, nearly 800 products are compared at two dozen different retailers. Forty-two percent of the time, women’s products are priced higher than men’s products. The so-called “pink tax” means shoppers are paying an average seven percent more for items targeted to women. Read More ›

The Pink Tax: Why Women’s Products Often Cost More

by Susan Johnston Taylor, U.S. News & World Report

According to a study of gendered pricing released by New York City Department of Consumer Affairs last year, shampoo and conditioner marketed to women cost an average of 48 percent more than those marketed to men, while women’s jeans cost 10 percent more than men’s, and girls’ bikes and scooters cost 6 percent more than boys’. Overall, the study found that products marketed to women cost more 42 percent of the time. … Some items marketed to women not only cost more but actually contain less of the product because manufacturers make the product smaller and more feminine-looking. Read More ›