Tag Archives: Do Not Track

Key To Opting Out Of Personalized Ads, Hidden In Plain View

by Alina Tugend, New York Times

Opting out does not necessarily stop companies from tracking users’ information, but it does stop them from targeting those users with what are known as interest-based ads. … If users want to get rid of these targeted ads, they can click on the triangle — its size is small so that it does not use up too much valuable ad real estate — and will then be taken to a page from the advertising network that [a business] paid to place the ad. This page explains what AdChoices does and how to opt out of targeted ads. There is also a page that tells users how many advertising networks are following them …. Read More ›