Tag Archives: SB 899

Pink Tax Repeal Act Aims To Make Pricing Fair To Women

by Carla Fried, Consumer Reports

Last Friday, Congresswoman Jackie Speier (D-CA) aimed to put an end to pricing products according to gender. She introduced the Pink Tax Repeal Act—a bill that would prohibit companies from charging different prices for similar products or services simply based on the gender of the customer. …
“As a rule, the man’s version or a neutrally-branded product is going to be less costly than the womens or girls version,” says Richard Holober, executive director of the Consumer Federation of California. “Consider buying products that aren’t specifically labeled for the use of women.” Read More ›

Bill Calling For Price Equity For Items Marketed To Females Fails

by Bob Egelko, San Francisco Chronicle

hair care display in a store

Richard Holober, executive director of the Consumer Federation of California … said his organization would try again next year. Women already earn less than men in wages for similar work, he said, “and then when they spend their hard-earned dollars, they’re charged more.” Read More ›

Gender Pricing Discrimination – Democrats Team With Republicans To Stop SB 899 (Hueso)

Consumer Federation of California-sponsored SB 899 (Hueso), a bill that would have ended gender pricing discrimination, was stopped by Democrats and Republicans in today’s meeting of the Assembly Judiciary Committee. Senator Ben Hueso (D-San Diego) dropped SB 899 after it became apparent that a majority of the … Read More ›

Bill Aims To End ‘Pink Tax’ On Products

by Alia Ismay, San Diego Union-Tribune

Hueso’s Senate Bill 899 is sponsored by the Consumer Federation of California. It states that “no business establishment of any kind whatsoever may discriminate, with respect to the price charged for goods of a substantially similar or like kind, against a person because of the person’s gender.” Products are defined as “substantially similar” when they are the same brand, have the same functional components and share 90 percent of the same materials or ingredients. … The bill does not prohibit price differences based on labor, material or other “gender-neutral” factors. Read More ›

State Senate Looks At Banning Gender-Based Bias In Retail Pricing

by Bob Egelko and Melody Gutierrez, San Francisco Chronicle

Lisa Cuesta, a constituent of [SB 899 author Ben] Hueso’s in Chula Vista and chief operations officer of Casa Familiar, a social services nonprofit … [is] the mother of a 7-year-old girl and a 4-year-old boy and says she’s unhappily gotten accustomed to paying $1 to $3 more for toy building blocks or plastic cars and trucks that are pink, purple or yellow — pastels marketed as girls’ colors, she said. “I don’t have the luxury or the time to go into the boys’ section and into the girls’ section” to look for the best deal, Cuesta said in an interview. Read More ›

Women’s Products That Cost More Than Men’s? It’s Called The ‘Pink Tax’, And Not Everyone’s Mad

by Teri Sforza, Orange County Register

3 kids on bicycles

Richard Holober, executive director of the Consumer Federation, said with exasperation that a Levi’s One Pocket Boyfriend Shirt has been marketed to women for $78. Their boyfriends, he said, could buy a nearly identical shirt for $48. “Add the word ‘boyfriend’ and put the shirt on a woman, and the price goes up by $30,” Holober said. “Businesses have figured out, through a lot of research, how to extract extra dollars by giving products a veneer of being designed especially for girls or women. But that’s not right.” Read More ›

Gender Pay Gap Includes Product Pricing

by Gabrielle Karol, ABC10, Sacramento

news video on bias in prices paid for goods marketed to girls and women

The Consumer Federation of California sponsored [SB 899], which was authored by State Senator Ben Hueso (D-San Diego). The bill’s motivation is a December report from New York’s Department of Consumer Affairs. In the report, nearly 800 products are compared at two dozen different retailers. Forty-two percent of the time, women’s products are priced higher than men’s products. The so-called “pink tax” means shoppers are paying an average seven percent more for items targeted to women. Read More ›

CFC Sponsors SB 899 (Hueso) To End Gender Bias In Retail Prices

6/30 update: Senator Ben Hueso (D-San Diego) dropped SB 899 today after it became apparent that a majority of the  Assembly Judiciary Committee would not support the bill unless he accepted amendments proposed by the committee’s leadership that would have eviscerated the bill. Women shouldn’t be charged … Read More ›

The Pink Tax: Why Women’s Products Often Cost More

by Susan Johnston Taylor, U.S. News & World Report

According to a study of gendered pricing released by New York City Department of Consumer Affairs last year, shampoo and conditioner marketed to women cost an average of 48 percent more than those marketed to men, while women’s jeans cost 10 percent more than men’s, and girls’ bikes and scooters cost 6 percent more than boys’. Overall, the study found that products marketed to women cost more 42 percent of the time. … Some items marketed to women not only cost more but actually contain less of the product because manufacturers make the product smaller and more feminine-looking. Read More ›